Financial and Banking Strategic Studies

Optimum location measurement of the construction of new bank branches using a combined methodology (DEMATEL and ANP) in the case of the analysis of the new branches of the Mehr Economic Bank of Tehran

Document Type : Original Article

Author

Akbar Alem-Tabriz

Department of Management and Accounting, Shahid Beheshti University, Tehran, Iran.

https://doi.org/10.22105/fbs.2023.189472
Abstract
In today's era, due to the existence of competition between banks and financial and credit institutions to attract more resources and spend them optimally, mastering the effective components of financial resources has become especially important. One of the factors influencing the allocation of resources and consumers in modern banking is paying attention to the desirability of the location of banks and financial and credit institutions. The location of branches with banks and financial institutions is an important driver in attracting customers, and bank accountants must carefully evaluate it. This research seeks to provide a model for optimal decision-making regarding the selection of new locations for the establishment of branches of banks and financial and credit institutions using DMATEL technique. Due to the impact and sensitivity of criteria on each other in the real world, DMATEL technique has been used to identify these relationships and has presented a model based on the most effective indicators in evaluating the location of banks. Conducting feasibility studies before establishing, equipping and launching a branch can ensure the degree of success in attracting resources, earning and profiting in a safe platform to a large extent and selecting the location by trial and error method that material costs It carries a lot of meaning, to prevent it.

Keywords

Location
Indicators
Bank and financial and credit institution
DEMATEL technique
ANP
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Financial and Banking Strategic Studies
Volume 1, Issue 3
Autumn 2023
Pages 207-215

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