Financial
Measuring Brand Performance in the Petrochemical Industry with the Approach of Improving Financial Performance

Bardia Pouresmaeil Motlagh; Abdolrahim Mohtasham

Volume 1, Issue 4 , March 2024, Pages 216-232

https://doi.org/10.22105/fbs.2024.193658

Abstract
  While the brand and its management have ruled in the marketing of consumer goods and services, industrial brands have been very slow in gaining a marketing position for themselves. Perhaps this is due to the belief that brands are very unspeakable in the face of an organizational buyer whose decisions ...  Read More

Banking
Do banks' financial facilities have an impact on employment in services, industry and mining? (case study of Sepeh Bank)

Siamak ShokouhiFard; Farzad Rahimzadeh; Hatef Hazeri Niri

Volume 1, Issue 4 , March 2024, Pages 233-243

https://doi.org/10.22105/fbs.2024.182910

Abstract
  The service and industry and mining sectors have played a key role in the economy of each country and the financing of these sectors can have an effective impact on the level of value added and employment. Since the financing of credit in Iran is often carried out through the banking system and Bank ...  Read More

Banking
Model Design Sensory Branding Model with an Emphasis on Fintech in order to Improve Sepah Bank's Checking Account

Mehrshad Shojaei; Hassan Rashidi

Volume 1, Issue 4 , March 2024, Pages 244-257

https://doi.org/10.22105/fbs.2024.196504

Abstract
  The purpose of the current research was to present a sensory branding model with an emphasis on fintech in order to improve Sepeh Bank's current accounts. This research was descriptive-survey in terms of exploratory purpose and in terms of data collection method and was analyzed with mixed research method ...  Read More

Corporate Finance
Investigating data coverage models for input/output level and improving the efficiency of organizations

Reza Tavakoli-Moghadam

Volume 1, Issue 4 , March 2024, Pages 258-271

https://doi.org/10.22105/fbs.2024.457547.1083

Abstract
  In this article, Data Envelopment Analysis (DEA) models were examined to estimate the input/output levels and apply the preferences of managers or decision makers, as well as the improvement of inefficient units in the interval mode. In this article, the method proposed by Hosseinzadeh Lotfi et al. [1], ...  Read More

Corporate Finance
Evaluating the efficiency and effectiveness of the organization by combining the BSC and DEA evaluation systems

Mehdi Yazdani; Hamed Kazemipor

Volume 1, Issue 4 , March 2024, Pages 272-280

https://doi.org/10.22105/fbs.2024.457582.1085

Abstract
  The studies carried out in data coverage analysis are mostly in the form of efficiency calculation without considering the internal processes of the systems. In the present study, the approach of data coverage analysis is proposed to calculate multi-process systems, and the integrated model of DEA and ...  Read More

Banking
Identifying and prioritizing strategies for attracting, maintaining and loyalty of commercial and corporate customers in Sepeh bank's current accounts

Amir Tootchi

Volume 1, Issue 4 , March 2024, Pages 281-298

https://doi.org/10.22105/fbs.2024.457573.1084

Abstract
  In any organization and with any type of service, knowing the different methods of keeping customers is very key; building long-term customer loyalty is a smart move for any business. Therefore, the main goal of this research is to identify and prioritize strategies for attracting, maintaining and loyalty ...  Read More