نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه حسابداری، موسسه آموزش عالی امام جواد، یزد، ایران.
2 گروه حسابداری، دانشگاه علم و هنر، یزد، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
Purpose: The aim of this study was to examine the role of financial literacy in improving individuals’ investment behavior and enhancing their financial self-efficacy, in order to highlight the importance of financial literacy in investment decision-making.
Methodology: This research was applied and conducted using a descriptive–survey design in the first half of 2025. The statistical population consisted of individual investors active in the Yazd stock exchange. A total of 384 participants were selected through convenience sampling. Data were collected using a standardized questionnaire and analyzed using the Partial Least Squares (PLS) method via SmartPLS software.
Findings: The results indicated that financial literacy has a positive and significant effect on both investment behavior and financial self-efficacy. In addition, financial self-efficacy was found to have a positive and significant impact on investment behavior.
Originality/Value: This study contributes by simultaneously examining the role of financial literacy and financial self-efficacy in shaping investment behavior, providing new empirical evidence on the importance of financial education in improving investment decisions.
کلیدواژهها English
